Everyone wants attention and content is one of the greatest ways to win it. However, not everyone is armed with skills and knowledge on how to create an effective content. If you find that you are not successful in producing content to support your business goals, here are six essential elements to start off.
1. Have a Clear Objective
You will likely lose your focus and experience difficulties in achieving your target traffic and conversion rate when you do not have a clear objective. Stating goals that are realistic and smart is the first step to planning and visualizing the type of content that will represent the best interest of the target audience. Having measurable objectives helps a lot since you will want to track them to check your progress. Timeliness of content publication, the format and the manner it is received by the readers, and the number of responses and views are some of the most common metrics when it comes to setting objectives.
2. Set a Target Audience
Writing a different story line and setting a different tone of voice for every post released may be confusing. Publishing content is not only expressing what you think should be verbalized out there and promote to readers.
Knowing who your audience is specifically will help you cater to a group’s common interest. This will help ensure that you can define your story and create your content around that to satisfy your customer’s needs. Remember that no matter how lengthy your content is or no matter how profound it was written, when it does not speak to the right people, it will just be a total waste.
3. Choose the Right Schedule
As part of your content marketing effort, choosing the right schedule to post your content is a good step to start. While posting regularly is often what’s recommend, the frequency of posting should be considered. Some readers are annoyed to see repeating posts appearing on their e-mails or walls on social media. On the opposing end, other readers may find your site too boring when seeing new posts appearing only once or twice a week.
At the end of the day, it is also valuable if you have a good idea on which day of the month they are most likely to purchase things that they need or want. These things can make your post more attention-grabbing and striking to them, especially when you have call-to-action statements.
4. Know How and Where to Distribute
Writing your content is only half the battle. Promoting your post is another strategy you have to look into to make sure you get your content to your target market or audience. The plan can range from forums, social media, and paid online advertising, to offline strategies like traditional mailings or newsletters.
However, do note as well that distribution strategies can really take a lot of time and budget for the company. This entails collection of social media profiles, email addresses, home addresses, business addresses, contact numbers, and other qualities of your intended market for your content to get to them. You may even consider to convert PDF to EPUB for your content to be read and accessed by more types of users.
5. Measure Your Results
Once you have done everything from content conceptualizing, writing on a drawing board, planning to market and creating the content, the end is still far from near. There are so many steps like promotion to numerous channels and measuring the results either daily, weekly, or monthly.
What can make it great is by analyzing your metrics and knowing the lessons on how you can improve your content according to the responses of readers and the trends of the industry. The key is to never be contented with the results that you gain and instead be persistent and patient to land on the next stage to success.
6. Optimize Your Strategy
Once you have clearer ideas on how your audience reacts and understands your content, optimization of your strategy and plan is also essential to derive great results. Successful marketers all agree that being successful in content strategies is not too easy as it may seem. It is not a one-way process where you write and publish content and pray for good results. Sometimes, your plan will not work out and you have to extend the effort to include optimizing your strategies. Also, it may be a good idea to incorporate suggestions from team members or your customers for your content to improve.
The biggest failure that businesses and marketers make with their content is to disregard the desires and needs of their readers. Take note that a content that answers problems and one that they find both interesting and entertaining is the one that they will move a prospect closer to becoming a customer.
YyannaReema Marquez is a student at St. Scholastica’s College in Manila Philippines. She is a writer by passion, and social advocate. She spends her free time watching basketball games and surfing every weekend. Follow her on twitter @itsreemarquez.